WATTERS CREEK WINS COVETED U.S. MAXI AWARD
Watters Creek Wins Coveted U.S. MAXI Award
International Council of Shopping Centers chooses collaboration with Allen Community Outreach as example of highest caliber of marketing excellence
Allen, TX (June 2, 2014) - Guests of Watters Creek at Montgomery Farm enjoy the special offerings of the outdoor, resort-style shopping and dining destination for its year-round mix of unique retail offerings, exciting events and opportunities to give back. Now, shopping centers across the country are taking note, as Watters Creek has been recognized nationally for one special program involving Allen Community Outreach. The International Council of Shopping Centers (ICSC) recently awarded Watters Creek a silver U.S. MAXI Award for its "Pop-up Shop Gives Back" campaign that featured Allen Community Outreach.
"We could not be more proud of the collaboration between our Watters Creek and Allen Community Outreach teams to make a difference in the area where we live and work," said Cornell Holmes of Trademark Property Company. "By bringing something unique to Watters Creek, we were able to not only present our guests with a new experience, but also help an organization that is very important in our community."
Watters Creek and Allen Community Outreach (ACO) partnered to create a one-month pop-up retail shop in an available tenant space. Through community donations of high-end household items, clothing and accessories, the pop-up shop raised $10,976 for local families in need. These proceeds provided rent/mortgage support, utilities support, prescription medications, the food pantry, GED programs, and more. Aside from immediate monetary benefits, this pop-up shop allowed ACO to reach a new audience and raise awareness of its organization's mission.
"We had a lot of fun working with ACO on the pop-up shop at Watters Creek, and our guests at Watters Creek really enjoyed the special addition," said Glenda Garcia Ochoa, director of marketing at Watters Creek. "It's an honor to win the award, but an even greater honor to be a part of the great work that ACO does for our friends and neighbors."
The 2014 ICSC U.S. MAXI Awards honor and recognize the premier marketing, community outreach, sales promotions, and visual merchandizing programs undertaken solely within the U.S. by U.S.-based retail real estate professionals and companies. These awards not only enhance and complement the other industry regional award programs offered by ICSC, but also provide information and insight to the entire retail real estate industry on what it takes to achieve the highest level of recognition in marketing and specialty leasing within the U.S.
The U.S. MAXI awards were open to U.S. shopping centers and shopping center companies, as well as specialty retailers, specialty leasing managers, marketing directors and/or general managers. All award-winning programs were implemented between January 1, 2012 and January 31, 2014. For more information or to see a complete list of winners, please visit http://www.icsc.org/global-awards/u.s.-shopping-center-maxi-awards.
About ICSC
Founded in 1957, ICSC is the premier global trade association of the shopping center industry. Its more than 66,000 members in over 100 countries include shopping center owners, developers, managers, marketing specialists, investors, retailers and brokers, as well as academics and public officials. For more information, visit www.icsc.org.
About Watters Creek at Montgomery Farm
Watters Creek at Montgomery Farm is a premier, resort-style shopping and entertainment destination in North Dallas set within 52-acres of lush landscaping and natural features that include a village green and running creek. The mixed-use development offers a vibrant combination of nationally-renowned retailers, local boutiques, restaurants, office space and high-end loft apartments. Built in 2008, Watters Creek was the first retail development in the State of Texas to be LEED-certified by the U.S. Green Building Council. Watters Creek is located at the intersection of North Central Expressway and Bethany Drive in the heart of Allen. For more information call 972-747-8000 or visit www.watterscreek.com.
###