SOMA INTIMATES OPENS AT WATTERS CREEK

Allen, Texas (September XX, 2011) - Watters Creek is pleased to announce the grand opening of Soma Intimates located next to Chico’s on October 26, offering luxurious and sensual lingerie, loungewear, sleepwear and beauty.

Each and every garment that Soma creates is distinguished by the “Soma Kiss” and the “Soma Touch” – thoughtful design details, a supremely soft feel and a superior fit that’s stylish, comfortable and gorgeous.  Soma offers warm, personal service and each associate is highly-trained to provide individual fittings and recommendations on what works best for every body type. 

Soma Intimates will offer shopper’s one free bra with any $75 purchase from October 26 until November 9. See store for details.

Highlights of the Soma Intimates boutique include:

  • Fit for Every Body – With more than 50 bra styles ranging in sizes from 32A – 42DDD in most Frontline and Outlet Stores, Soma Intimates offers a wide variety of fits and styles. Soma’s bras make her feel just as gorgeous as she looks.
  • The Original Vanishing Edge® Panty and Shapewear Collection – A collection with a revolutionary design that makes panty lines vanish and prevents undergarments from riding up or shifting. Simply put, the numbers speak for themselves; more than 3 million Vanishing Edge® panties have been sold nationwide to date!
  • Vanishing Back® Bras – Now you see it, now they don’t! These bras feature a unique design with a powerful, seamless back that eliminates lumps and bumps and gives a completely smooth silhouette.  The Vanishing Back® collection offers two bra styles – a front-close and a back-close – with a variety of gorgeous fashion colors and prints.
  • Oh My Gorgeous™ Sleepwear – Soma Intimates also specializes in luxurious sleepwear including Soma’s exclusive “Cool Nights Collection”, a naturally soft, moisture-absorbent rayon derived from bamboo that keeps women cool and supremely comfortable while they sleep.
  • Oh My Gorgeous™ Fine Fragrance Collection– The latest from Soma Intimates, “Oh My Gorgeous™” is a collection of fine fragrances, body lotions, soufflés, and more.  Featuring three distinct scents – vibrant, embraceable, and passionate – this collection allows women to wardrobe their fragrances just as they would create a lingerie wardrobe.

In addition, Soma knows a kind heart. Its semi-annual bra drive supports local women’s shelters across the county and to date, Soma has collected over 60,000 bras to help women in need.

Soma Intimates currently operates more than 140 frontline boutiques and outlets combined nationwide, and at Soma.com.  To schedule an interview with Soma’s Fit Stylist, Jessica Wells, or for more information, images or samples, please contact Dayna Isom at dayna.isom@soma.com or (212) 524-6349.

Soma Intimates is located in Watters Creek at 831 Market Street in Allen, TX. Phone: 866-768-7662.

About Soma Intimates:

Soma Intimates, a division of Chico’s FAS, Inc. (NYSE: CHS), is dedicated to offering supremely comfortable, high-quality bras, panties, sleepwear and activewear in a welcoming environment. Soma’s mission is to make women look and feel wonderful by offering designer quality at affordable prices through luxurious fabrics, delightful Soma touches, and highly personalized customer service with trained Soma fit stylists. Soma Intimates currently operates more than 140 frontline boutiques and outlets combined across the country and www.soma.com.

About Watters Creek:

Come see why Watters Creek was named “Best New Shopping Center 2010” by D Home, the special 52-acre setting features a resort-style design with pond and running creek, open green space, more than 500 trees and lush landscaping, as well as interactive public art.  The mixed-use development offers 1.15 million sq. ft. of retail, restaurant, office space and high-end loft apartments.  When the property opened in May 2008 it was the first retail development in the State of Texas to be LEED certified by the U.S. Green Building Council.  Watters Creek at Montgomery Farm is located at U.S. 75 and Bethany Drive at 970 Garden Park Drive in Allen, Texas.  For more information call 972-747-8000 or visit www.watterscreek.com. 

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